Drawing a line in the Sugar Sand between Natural vs Added (and clarifying concentrates)

Sugar, sugar everywhere. From the usual suspects including soft drinks, candy and baked goods to whole foods like fruits, whole grains and dairy, we’ve been taught to be hyper aware, reading labels for percentages and looking at ingredient lists for words that end in -ose (fructose, glucose, dextrose, etc).  While the body actually recognizes both Natural (those found naturally in foods like fructose in fruit and lactose in dairy) and Added (any sweetener added during processing or preparing from white/brown sugar to honey/maple syrup or chemically manufactured high fructose corn syrup) sugars similarly from a composition standpoint, the former is more likely to also deliver nutritional value such as fiber, protein and/or vitamins or minerals.

Equally as confusing might be the phrase “from concentrate.”  The term simply indicates the water has been filtered out of the juice making it easier to transport, then added back in before pasteurizing.  Assuming the correct amount of water is added back in, the final product will offer the same nutrition as a “not from concentrate” juice.  And, as long as no sugar is added, the two are equal in benefits.  

With all of this in mind, Vitaminis was developed to offer a concentrated amount of Vitamin C, Magnesium and Zinc with no added sugar.  Minimal ingredients to deliver maximum nutrition, we consider that a #miniwin

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