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"In 2020 I got laid off from my job in hospitality as a result of the pandemic and our daycare and school were shut down. I had more time on my hands and was thrown into primary caregiver role. I have always been disappointed in the convenient family friendly snacks and beverages I saw in the market, which were full of sugar and void of nutritional value. This was really brought home when I was fully in charge of feeding the kids all of their meals and snacks!"